Bodega
杂货铺
Branding
Poster Design
BODEGA is an upgrade to a predominantly Hispanic grocery store in New York City, transforming the grocery store into a Spanish-language movie theater at night and enhancing communication and connections within the Hispanic community. The grocery store was transformed into a Spanish-language movie theater at night to enhance communication and connectivity within the Hispanic community, and the logo was inspired by the movie version, reflecting the store's function as a movie theater, while being changeable. The brand adopted colors common to South American flags to maintain a sense of familiarity within the
Hispanic community.
BODEGA 是对纽约一家以西班牙裔为主的杂货店的 升级改造。使杂货店在夜间变身为西班牙语电影院， 加强了西班牙裔社区内的交流和联系。LOGO 使用 电影版作为灵感，体现店铺作为电影院的功能，同时具有可变性。品牌采用了南美洲国旗中常见的颜 色来保持西班牙裔社区的熟悉感。