Museum of the Moving Images
移动影像博物馆Type Design
Motoin Graphic
Branding
Considering the importance of film in the history of imaging and in the collection of this museum, this project uses film as the main concept. The specific proportions of the film as well as the shape characteristics of the film were used in the design process to create a set of customized fonts. A variable logo was created based on this typeface, and the colors used were reversed from the common colors of film.
考虑到胶片在影像史和该博物馆藏品中的重要性，本项目以胶片为主要概念。在设计过程中，我们利用胶片的特定比例和形状特征，创建了一套定制字体。在此字体基础上创建了一个可变徽标，所使用的颜色与胶片的常用颜色相反。