Yeshu
椰树
Pgacking Design
Poster
Rebranding
YE SHU is one of the most famous drinks in China. Not only because of its flavor, but also because of its extremely strong visual style. It uses the most basic colors, the most basic fonts and a lot of text. I plan to continue this very direct design language by redesigning the packaging for the US market.
椰树是中国最著名的饮料之一。不仅因为它的味道，还因为它极强的视觉风格。它使用最基本的颜色、最基本的字体和大量的文字。我计划通过为美国市场重新设计包装来延续这种非常直接的设计语言。